Flavia Buchmann is Chief Marketing Officer (CMO) at NotCo, a leading alternative protein brand that creates delicious food products such as Milk, Burgers and Ice-Cream without sacrificing taste or texture. After a successful corporate career at Unilever and Coca Cola, Flavia joined the NotCompany in 2019 to lead their global marketing and branding efforts. She is based in New York City with her husband and family.
We dive into her journey into the world of startups, lessons for other consumer brands on brand building and positioning, all about the NotConcept (and why not everything NotCo does is called Not) and how they set up their internal agency "NotAgency."
On this episode you well learn about: