The Enthusiast

[Operator Stories] Noureddine Tayebi (Yassir) on closing a $150M Series-B in the Maghreb region, paying it forward and the multiplier effect

Season 3 Episode 9

On this episode Pat sits down with Noureddine Tayebi, founder and CEO of leading ride-hailing super app Yassir, the YC-backed company started out in 2017 to provide on-demand services in French-speaking Africa quickly scaling beyond its native Algeria into neighbouring Morocco and Tunisia. Last year the company closed a historic US$30M Series-A backed by the likes of WndrCo, FJ Labs, DN Capital, Kismet and Endeavor Catalyst. 
Now they just announced a US$ 150M Series-B led by BOND, with participation from DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures (aka Spike Ventures) and Y Combinator, among other strategic investors.


On this episode you will learn about: 

  • The state of the startup ecosystem in Magreb and the opportunity
  • How to overcome hurdles in tech adoption in B2C by creating trust
  • Yassir's scale-up journey and lessons learned
  • The importance of paying-it-forward and inspiring future generations of entrepreneurs

You can find Noureddine on LinkedIn here.



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